Over the years, WWE has welcomed its fair share of mainstream stars, hoping to bring fresh eyes to the squared circle. Some have been smash hits, while others… well, let’s just say their runs didn’t exactly leave fans cheering. But in 2025, it’s safe to say Logan Paul has rewritten the playbook for celebrity crossovers in professional wrestling.
From jaw-dropping athleticism to natural charisma, Paul has transitioned from internet sensation to bona fide WWE superstar. And now, he’s set for perhaps the biggest singles match of his career – a first-ever showdown with none other than John Cena later this month.
Mr Beast in WWE? The Tease Is Real
Paul has already brought his PRIME business partner KSI into WWE, with KSI famously taking an RKO from Randy Orton in one of the most viral WrestleMania moments in recent memory. But another global name could soon follow – YouTube megastar Mr Beast.
The three have already worked together outside the ring with their Canadian-American snack brand, Lunchly. And in a 2024 podcast with Paul, Mr Beast was coy when asked about joining WWE TV. When Paul asked, “Were you going to do something with the WWE?” Mr Beast’s reply was simple but intriguing: “I mean, spoilers.”
While nothing has been confirmed, WWE fans are already buzzing at the thought of the world’s biggest YouTuber stepping inside the ring.
JBL Wants a Piece of the Paul Brothers
It’s not just potential YouTube crossovers making headlines. WWE Hall of Famer JBL recently revealed he’d be more than willing to face Logan and even his brother Jake Paul under the right circumstances.
Speaking on What Were They Thinking with Gerald Brisco, JBL joked:
“God bless them, I’d fight. I’d fight both of them for $250 million. I’d fight Mr. Brisco for $250 million. I’ve lost to him a million times. I’d lose again. I love it. I think the Paul brothers are killing it.”
With Logan Paul continuing to make waves in WWE, John Cena looming as his next challenge, and big names like Mr Beast potentially waiting in the wings, it feels like WWE’s blend of sports entertainment and mainstream pop culture is only getting hotter.