BCCI Vice President Rajiv Shukla gives a ‘Major Update’ on Team India’s jersey sponsor
As Team India continues their Asia Cup 2025 campaign, one noticeable absence on the field is the lack of a jersey sponsor – a rare sight for one of world cricket’s most marketable teams. The development comes after the BCCI’s high-value deal with Dream11 was abruptly cut short, and fans have since been curious about who will take over the prominent spot on the Indian kit.
On Saturday, BCCI vice president Rajiv Shukla confirmed that the board is working actively to bring a new sponsor on board, and a final decision is expected in the next few weeks.
“The new jersey sponsor of the Indian cricket team will be finalised in the next two to three weeks,” Rajiv Shukla said, adding that the bidding process will close on September 16.
Why Dream11 Deal Was Cancelled
The previous sponsor, online fantasy platform Dream11, had signed a deal reportedly worth ₹358 crore per year. However, the agreement had to be terminated prematurely due to regulatory changes in India.
The Promotion and Regulation of Online Gaming Bill, which recently came into effect, bans real-money gaming applications. As a result, Dream11 and other similar companies have been forced to scale back their visibility, especially in high-profile partnerships like the Indian cricket team’s jersey rights.
What’s Next for Team India’s Kit?
In the meantime, the BCCI has already floated a new tender to secure a sponsor. However, the board has taken a firm stance on the kind of companies eligible to bid.
As per the new tender rules, companies associated with real-money gaming, betting, cryptocurrency, or alcohol will not be allowed to participate in the bidding process. This move reflects a more cautious and ethically aligned approach by the board, especially given the growing concerns around the promotion of online gaming among youth.
A Big Branding Opportunity Up for Grabs
The Indian team’s jersey is one of the most valuable pieces of real estate in global sports sponsorship, given the team’s massive fanbase and extensive visibility across global tournaments. The Asia Cup, followed by the World Test Championship and the Champions Trophy in 2025, make this sponsorship a prime opportunity for brands looking to associate themselves with Indian cricket.
With the bidding window set to close on September 16, we can expect an official announcement soon after.
Final Word
While fans eagerly await the outcome, Team India continues to focus on their on-field performance. Off the field, however, the race is on for one of the most sought-after sponsorship slots in world cricket.
Stay tuned for updates as we approach the final decision on Team India’s next jersey sponsor.