Rs 16 Lakh For 10 Seconds! Match Between Arch-Rivals Showdown Rates Break Records! News24 –
The biggest rivalry in world cricket is all set to return to the spotlight as India will face Pakistan in a Group A encounter of the Asia Cup 2025 on September 14. The high-voltage clash will be played at the Dubai International Cricket Stadium, and anticipation is already soaring among fans and advertisers alike.
The Asia Cup 2025, scheduled from September 9 to 28, will see eight teams compete across Dubai and Abu Dhabi in the fast-paced T20I format. India begin their campaign against the United Arab Emirates (UAE) on September 10 in Dubai, before taking on Pakistan in the much-awaited fixture. Their last group stage game is set for September 19 against Oman in Abu Dhabi.
Advertising Goldmine
While fans are eagerly waiting for the action on the field, broadcasters are cashing in on the frenzy surrounding the India-Pakistan clash. According to a report in the Economic Times, the ad inventory for India’s matches has been priced at Rs 14–16 lakh per 10-second slot, with the India-Pakistan game commanding the top bracket.
As per the ad card rate shared by official broadcaster Sony Pictures Networks India (SPNI), a 10-second spot during the India-Pakistan clash will cost a staggering Rs 16 lakh, underlining the commercial pull of cricket’s most intense rivalry.
TV Sponsorship Packages
Co-presenting sponsorship: Rs 18 crore
Associate sponsorship: Rs 13 crore
Spot-buy package: Rs 16 lakh per 10 seconds (all India and non-India matches), roughly Rs 4.48 crore per game
Digital Buzz on Sony LIV
The digital rights holder, Sony LIV, has lined up massive ad deals of its own:
Co-presenting & highlights partner: Rs 30 crore each
Co-powered-by package: Rs 18 crore
30% of all digital ads reserved for India matches
Digital ad rates vary depending on the type of placement:
Pre-rolls: Rs 275 per 10 seconds (Rs 500 for India games, Rs 750 for India-Pakistan)
Mid-rolls: Rs 225 per 10 seconds (Rs 400 for India games, Rs 600 for India-Pakistan)
Connected TV ads: Rs 450 (Rs 800 for India games, Rs 1,200 for India-Pakistan)
A Rivalry Like No Other
For years, the India vs Pakistan fixture has remained the marquee event in Asian cricket. Whether it’s a World Cup, Champions Trophy, or Asia Cup, the contest draws millions of eyeballs, often breaking television and digital viewership records. This year promises to be no different, with the clash falling on a Sunday evening in Dubai – perfect timing for fans across the subcontinent and beyond.
With cricketing stakes high and advertising rates soaring, September 14 is shaping up to be one of the biggest sporting nights of 2025. For India, the clash will be more than just a group-stage game – it will be about pride, momentum, and making a statement ahead of the knockout rounds.